Guides to the ideas peelbid is built on, with the numbers sourced and the mechanics taken from the contracts, and updates as we build it. New posts are announced on X.
In one line. DePIN advertising is physical ad space on things people already own, supplied by independent owners, priced by auction, and paid from an on-chain escrow against proof that the ad is there.
DePIN stands for decentralized physical infrastructure network: real-world infrastructure supplied by many independent people and paid for through a blockchain. What it is, how it works, where it breaks, and what a DePIN without hardware looks like.
Physical ad space on things people already own, supplied by independent owners, priced by auction, paid from an on-chain escrow against proof. How it differs from billboards and car-wrap networks, and how peelbid does it.
A brand pays the whole campaign into a contract on Arc. Each month the owner proves the ad is still there and the contract releases that month's payment. The rules, the windows, the fee, and what happens in a dispute.
How a price forms on peelbid: the owner's floor, the brands' bids, run length, and what brands actually pay for. A worked illustration from the contract's rules, and the costs on the owner's side.
How a brand gets USDC onto Arc to bid and fund a campaign, and how an owner turns USDC on Arc back into money: exchanges with Arc access, bridging from another network, what it costs, and the checks before you send.
Each post lists its sources and the day its figures were last checked. Subscribe by RSS. Corrections to hello@peelbid.com.
Owners list a surface and set a floor. Brands bid. The escrow pays, month by month, against proof.
