Cabin suitcase
This is what a listing looks like once it’s been marked out. The photo, the panels, the sizes and the wording are all the sort of thing you’d write for your own.
Where it actually goes
required on every listingSponsors aren’t buying surface area. They’re buying the route it takes.
Istanbul to two or three conferences a quarter: Lisbon, Dubai, Singapore this year. Airports, hotel lobbies, and the floor of the venue itself.
Roughly ten travel days a quarter, all of them dense with foot traffic.
Conference crowds, which is to say a concentrated version of whoever your brand is trying to reach that week.
Why sponsor this one
the part most listings skipA brand comparing two listings isn’t comparing surface area. Make the case in your own words, and be specific enough that it couldn’t be copied onto somebody else’s listing.
I'm at TOKEN2049 Singapore in October, plus two more conferences this quarter. This case goes through the airport, the hotel lobby and the venue floor. At a conference, a case gets photographed constantly by people who aren't even trying to photograph it. Ten dense days in front of a crowd you'd otherwise pay booth money to reach.
The panels
5 positions · from 55 USDCEvery measurement is real, taken against a known reference on the object. A sponsor can hold a ruler up to their own artwork and know exactly what they get.
Context is the whole product
A suitcase in a wardrobe is worth nothing. The same suitcase at three conferences a quarter is worth a great deal, and the only thing separating the two is what you write in the context field. Name the cities, name the events, say how many days. That paragraph is what a sponsor is actually buying.
Do this with something you own.
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